2017 was mostly a year of excitement as many brands went genderless and more products included males into the mix. Serious grounds where made and it was a great foundation for what is to be achieved in 2018. As exciting as last year’s trends were even more so will be the new 2018 trends and especially the guy’s beauty and grooming trends will reach new heights.
Some of the trends most welcomed this year is that male masks will be one of the major things. Kbeauty products will extend to include male products, and concealers will be accepted by the guys. The all new rage will be anti-pollution, coloured hair will reach a new fashionable high and the ingredient to be accepted everywhere is niacinamide. Nail art is more creative than ever, and it is popular with the guys as much as with females.
While sheet masking is not new, there are more brands than that now include men’s masks sheets, which copes with the difference between women vs men skins, with men having a 30% thicker skin that produces more collagen and oil. Several beauty houses offer masks specially created for male, and several brands focus on men fragrances and skin trends.
Kbeauty or Korean Beauty this year broaden its products to also care for guys, and brand new 10-step skincare ranges offer all the benefits, and now guys can enjoy a complete skin-care range with all the advantages they wished for.
The mystery of Concealer Removed
Most men are hung up about using concealers, although some are more open to the benefits finally when it comes to creams and foundation. 2018 is the year in which many guys will accept the fact that feeling better about their appearance could include hiding all their blemishes, enjoying an even-toned complexion and make use of products that offers both a younger and fresher looking skin.
Pollution is a major problem, whether you live in a metropolitan area or not and due to global-warming our bodies need more protection, which includes our pores being exposed. There are new anti-pollution brands that offer serums, creams and essences to protect our skins from the constant increase in pollution.
Nail Art & Painting
Men are more open to dying their hair and wearing make-up, and in 2018 they could also be more acceptable to decorating their nails. There is a whole range of new and super trendy nail art ideas and some of the coolest include cool yep, mems and logos. While coloured hair already was sort of accepted by men last year, this year guys are open to experimenting with brighter colours such as purples, pinks, greens and even ocean blues so it will be a year of colour, brighter male skin and maybe a touch of make-up to show off the new male trends.