Sports fashion is the trend of the times. Here are the Top 10 sports brands rated as the most valuable in the world.
Brand value: $ 15 billion
Nike was founded in 1964 by Bill Bowerman and Phil Knight, with the original name Blue Ribbon Sports. Blue Ribbon Sports officially changed its name to Nike on May 30, 1971, inspired by the Greek goddess of victory.
In 2018 Nike announced its logo as “Swoosh“, designed Crolyn Davidson in 1971 for only 35 USD. This logo is based on the wing of the goddess of victory. Nike is the world’s leading company specializing in the design and manufacture of sports equipment and sporting goods.
Brand value: $ 11.5 billion
ESPN (Entertainment and Sports Programming Network) is a US-based global sports and cable channel. According to Forbes, ESPN is the world’s most profitable media brand. In 2010, ESPN’s profit before tax reached USD 4 billion. Over the past 4 years, the average fee per ESPN subscriber has increased by 40%. ESPN currently has a subscription fee of $ 4.08, which is the highest compared to basic US cable channels.
Brand value: $ 5 billion
Adidas is the official sponsor of the 2010 World Cup, a tournament with a television audience of 26 billion. More than 200 players and 12 teams participated in this tournament are sponsored by the company. Adidas is named after Adolph Adi Dassler (Germany), who is considered the ancestor of the sports products industry. In 1948, Adolph Adi Dassler founded adidas, a sportswear company. Adidas is Europe’s second largest sportswear manufacturer, after Nike.
Brand value: $ 1.5 billion
Since 2010, Reebok’s brand value has dropped to $ 500 million. Now the sportswear company only has a 1.6% market share of the US $ 2.4 billion basketball shoe. While Nike accounted for 93%. Reebok is a sportswear manufacturing company, which has been run by Adidas since 2005. The company manufactures and distributes sportswear and clothing, especially for running and fitness. Reebok is the official sponsor of UFC freestyle shoes and apparel.
5. Under Armor
Brand value: $ 1 billion
Under Armor is an American company, specializing in the production of shoes and sports clothing. Founded in 1996 by Kevin Plank, Under Armor is the sponsor of the tonic star Stephen Curry. At the end of 2014, Under Armor surpassed adidas to become the second largest sportswear brand in the US. This brand has strong competition with Nike, especially in the market of sportswear for women. Under Armor 2015 revenue was $ 3.96 billion.